ABOUT
ABOUT
Seven years across agency, corporate, and freelance has made me an experienced, A11y-obsessed systems thinker with a fastidiousness that's less a skill and more a condition. I specialise in CRO in the home improvement sector, with additional depth in large-scale branding and print for medtech. I'm never happy to sit idly; if a workflow can be optimised or a conversion rate squeezed, I'm already on it.
PS: Auto-layout enthusiast.
Graphic and UX designer with five years of experience in freelance, agency and corporate settings. A11y obsessed and fastidious to a nearly unhealthy degree. My versatility is my strength, having worked across a wide array of collateral, from large scale tradeshow graphics to ultra delicate vinyl printing, internal one pagers and more landing pages than I can count. Professional auto layout enthusiast.
Proudly neurodivergent.
SKILLS
SKILLS
Conversion Rate Optimisation
UX/UI Design
User Research & Strategy
Funnel Analysis
Responsive Web Design
Conversion Rate Optimisation
UX/UI Design
User Research & Strategy
Funnel Analysis
Responsive Web Design
Design Systems
Information Architecture
HTML/CSS/JS/AI
Workflow Optimisation
Analytics & Reporting
Design Systems
Information Architecture
HTML/CSS/JS/AI
Workflow Optimisation
Analytics & Reporting
Adobe CC
Figma
HTML/CSS
Web Design
Print Collateral
Conversion Copywriting
A/B & Multivariate Testing
Landing Page Strategy
Brand Identity
Motion & Video Editing
Technical Documentation
Conversion Copywriting
A/B & Multivariate Testing
Landing Page Strategy
Brand Identity
Motion & Video Editing
Technical Documentation
Audio Engineering
Copywriting
User Research
A11y Guidelines
Video Editing
HOW I WORK
HOW I WORK
ANALYSE
01
Every project, every problem, every workflow has a priority level. I organise my attention around analysis first so that effort lands where it actually matters. This applies to my life et al.
MEASURE TWICE
02
Find the problem before looking for a solution. I'm pragmatic, and a believer that it's much faster to start slow. By always expanding my skillset, I broaden the scope of the types of problems I can solve.
SYSTEMATISE
03
If it works, determine how and why so that it can be repeated. What parts can be set once to be repeated later? What could be cut? How can I ensure the same level of quality or more when I do this again? How can I ensure that someone else could do it if I'm not there?
ITERATION
04
Everything can always be improved. Even in something you did excellently, there will be something that you could do better. Spending the time to look for opportunities to improve is how I grow.
WHAT'S NEXT?
05
I urgently fear stagnation and aim to find something that makes me feel stupid regularly. Because of this, my skillset is always expanding and the problems I can solve keep getting harder.
ANALYSE
01
Every project, every problem, every workflow has a priority level. I organise my attention around analysis first so that effort lands where it actually matters. This applies to my life et al.
MEASURE TWICE
02
Find the problem before looking for a solution. I'm pragmatic, and a believer that it's much faster to start slow. By always expanding my skillset, I broaden the scope of the types of problems I can solve.
SYSTEMATISE
03
If it works, determine how and why so that it can be repeated. What parts can be set once to be repeated later? What could be cut? How can I ensure the same level of quality or more when I do this again? How can I ensure that someone else could do it if I'm not there?
ITERATION
04
Everything can always be improved. Even in something you did excellently, there will be something that you could do better. Spending the time to look for opportunities to improve is how I grow.
WHAT'S NEXT?
05
I urgently fear stagnation and aim to find something that makes me feel stupid regularly. Because of this, my skillset is always expanding and the problems I can solve keep getting harder.
GET IN TOUCH
GET IN TOUCH
If you want additional information about a project, have any other enquiries, please reach out and I'll get back to you within two business days.
If you want additional information about a project, have any other enquiries, please reach out and I'll get back to you within two business days.
©2026