OVERVIEW: INTELERAD

Intelerad Medical Systems is a global leader in medical imaging software and enterprise workflow solutions, managing over 230 million medical exams annually for 1,500+ healthcare organisations. I joined the company at a critical strategic juncture to assist the rollout of a multi-million dollar rebrand, designed to unify a global portfolio of acquired technologies under a single, cohesive brand identity.

EMPLOYER

Intelerad (GE Healthcare)

PERIOD

2024-Present

ROLE

Senior Graphic Designer

SCOPE

Multi-Platform Design Systems, Enterprise SaaS UI/UX, Component Library Architecture, Large-Scale Environmental Graphics & Booth Design, Technical Print Collateral, Internal Documentation Frameworks, High-Fidelity Prototyping, and Accessibility (AODA/WCAG) Compliance.

TOOLS

Adobe CC, Figma, Canva, Knak, Claude, MS Suite, HiBob

ROLE

At Intelerad, I was a key part of the visual and operational evolution that preceded the company for its $2.3B acquisition by GE Healthcare. My work was centred on harmonising a fragmented brand into a cohesive, enterprise-ready identity; this involved expanding the brand’s reach from high-velocity social advertising and technical UX iconography to massive physical environments and digital products.

I was responsible for the strategic introduction of Figma to the marketing department, founding the component libraries that reduced production cycles from weeks to days. This role required deep cross-functional collaboration, where I partnered with UX and Product teams to standardise technical iconography and ensure absolute brand consistency across both our software ecosystem and our flagship RSNA tradeshow presence.

KEY ACCOMPLISHMENTS

$2.3 Billion

Enterprise Value at GE Healthcare Acquisition

Global Asset Library

Standardized components system

15+ Booths

From RSNA to RANZCR, across four continents

>100% One-Pager Speed

Document completion speed after Figma transition.

$2.3B GLOBAL REBRAND

I was a key part of the rollout and iteration of a comprehensive rebrand that transformed Intelerad into a market powerhouse. This cohesive identity provided the visual foundation that supported the marketing department’s contribution to our $2.3 billion acquisition by GE Healthcare, proving that design integrity is a critical asset in corporate due diligence.

PRINT, BIG & SMALL

As a senior designer for our presence at RSNA (the world’s premier medical imaging forum) I translated our brand into massive physical environments, including two large-scale flagship booths. I also managed the design and delivery of various smaller-scale booths for international events like RANZCR, UKIO, HIMSS, and SIIM, alongside collateral for annual internal awards ceremonies. This required managing complex vendor specifications and high-budget production timelines while ensuring "enterprise-grade" brand fidelity remained consistent across every touchpoint.

FIGMA MIGRATION

I was responsible for introducing and implementing Figma to the marketing department, via pitch. I created a standardised system of templates and component libraries for our product one-pagers, which modernised our workflow and eliminated the bottlenecks of legacy software. This shift drastically improved production speed, allowing teams to collaborate seamlessly, integrate concise feedback cycles, and iterate on collateral with surgical precision, with significantly reduced turnaround.

UX & BEYOND

My remit extended beyond marketing and into the technical product ecosystem. I worked extensively with our UX teams to design and standardise technical iconography and workflow diagrams for our medical software. By bridging the gap between our product’s interface and our brand’s marketing, I ensured a seamless user journey, establishing a consistent, professional experience that reinforced our value proposition to clinicians and stakeholders alike.

RESULTS

The rebrand reached every corner of the business: social advertising, software UX, internal documentation, and 15+ flagship event booths across four continents. As one of a two-person design team in the company, the visual consistency Intelerad maintained through this period, and through the scrutiny of a $2.3B acquisition, was built and sustained by this department.

The Figma migration speaks for itself in hindsight. What started as an internal pitch became the department's production standard, cutting turnaround times and improving the process on all fronts.

Smooth Scroll
This will hide itself!