OVERVIEW: INTELERAD

Intelerad Medical Systems is a global leader in medical imaging software and enterprise workflow solutions, managing over 230 million medical exams annually for 1,500+ healthcare organisations. I joined the company at a critical strategic juncture to assist the rollout of a multi-million dollar rebrand, designed to unify a global portfolio of acquired technologies under a single, cohesive brand identity.

Intelerad Medical Systems is a global leader in medical imaging software and enterprise workflow solutions, managing over 230 million medical exams annually for 1,500+ healthcare organisations. I joined the company at a critical strategic juncture to assist the rollout of a multi-million dollar rebrand, designed to unify a global portfolio of acquired technologies under a single, cohesive brand identity.

EMPLOYER

Intelerad (GE Healthcare)

PERIOD

2024-Present

ROLE

Graphic Designer

SCOPE

Multi-Platform Design Systems, Enterprise SaaS UI/UX, Component Library Architecture, Large-Scale Environmental Graphics & Booth Design, Technical Print Collateral, Internal Documentation Frameworks, and Accessibility (AODA/WCAG) Compliance.

TOOLS

Adobe CC, Figma, Canva, Knak, Claude, Pardot, MS Suite, WordPress (Elementor)

ROLE

At Intelerad, I was a part of the visual and operational evolution that preceded the company for its $2.3B acquisition by GE Healthcare. My work was centred on assisting the harmonisation of a fragmented brand into a cohesive, enterprise-ready identity; this involved expanding the brand’s reach from high-velocity social advertising to massive physical environments and digital products.

I was responsible for the strategic introduction of Figma to the marketing department, founding the component libraries that reduced production cycles from weeks to days, and the creation of engagement-driven content both internally and externally. This role requires deep cross-functional collaboration to standardise and implement performance driven consistency across both our software ecosystem and our flagship tradeshow presence.

At Intelerad, I was a part of the visual and operational evolution that preceded the company for its $2.3B acquisition by GE Healthcare. My work was centred on assisting the harmonisation of a fragmented brand into a cohesive, enterprise-ready identity; this involved expanding the brand’s reach from high-velocity social advertising to massive physical environments and digital products.

I was responsible for the strategic introduction of Figma to the marketing department, founding the component libraries that reduced production cycles from weeks to days, and the creation of engagement-driven content both internally and externally. This role requires deep cross-functional collaboration to standardise and implement performance driven consistency across both our software ecosystem and our flagship tradeshow presence.

KEY ACCOMPLISHMENTS

$2.3 Billion

Enterprise Value at GE Healthcare Acquisition

Global Asset Library

Standardized components system

9+ Booths

From RSNA to RANZCR, across three continents

>100% Increase

Document completion speed after Figma transition.

$2.3B GLOBAL REBRAND

I assisted with the rollout and iteration of a comprehensive rebrand that transformed Intelerad into a market powerhouse. This cohesive identity provided the visual foundation that supported the marketing department’s contribution to our $2.3 billion acquisition by GE Healthcare, proving that design integrity is a critical asset in corporate due diligence.

PRINT, BIG & SMALL

As a designer for their presence at RSNA (the world’s premier medical imaging forum) I assisted with translating the brand into massive physical environments, including several large-scale flagship booths. I also co-designed and delivered various smaller-scale booths for international events like RANZCR, UKIO, HIMSS, and SIIM, alongside collateral for annual internal awards ceremonies. This required managing complex vendor specifications and high-budget production timelines while ensuring "enterprise-grade" brand fidelity remained consistent across every touchpoint.

FIGMA MIGRATION

I was responsible for introducing and implementing Figma to the marketing department. I co-created a standardised system of templates and component libraries for our product one-pagers, which modernised our workflow and eliminated the bottlenecks of legacy software. This shift drastically improved production speed, allowing teams to collaborate seamlessly, integrate concise feedback cycles, and iterate on collateral precisely.

BEYOND MARKETING

My remit extended beyond assisting the marketing team. I've worked support the brand manager with the iteration of software iconography. Helped expand initiatives to educate the company and ensure Intelerad’s culture remained faithful to its core values and client obsession, fostering alignment and engagement across teams via collaboration with the People Team.